Thursday, February 4, 2010

Emma Watson for Fair Trade and Organic Fashion

People Tree, an independent charity foundation dedicated to promoting fair trade and ethical fashion, has found a new voice in young actress Emma Watson. Watson has joined the ranks of many other celebrities in putting her name to a clothing line.

But, perhaps unlike others, she points out the importance of her fashion line as spreading something other than her name, “I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there."

Watson's line includes both guys and girls fashion of all cotton, organic shirts, bottoms, jackets, and the like, with cute saying such like "Don't Panic, I'm Organic". The style is American Apparel meets J-Crew, representing Watson's unique fashion sense with a twist.

The company boasts a large amount of produced-by-hand products to reduce carbon footprints, along with avoiding dangerous chemicals in their clothing processing. People Tree is an World Fair Trade Organization member working to help reduce poverty while increasing the uniqueness of each garment made by hand.

I don't know about you, but I was never a big fan of the celebrity rush to their names on anything just to turn a profit and get in the news; yet Watson seems to be on to something here. Our generation is really the one coming to terms with the effects on our environment and with a bigger interested in sustainability and it will most likely be our youth that will lead campaigns for change on these issues.

1 comment:

  1. Thats a hybrid of my two fav clothing lines + the added bonus of being organic. I need to check that out. Thnks!